James S. O'Rourke, Justin F. Adair, Rory M. Tipton, John P. Marshall
The Boeing Company
Delays in the Launch of the 787 Dreamliner

The Boeing Company Delays in the Launch of the 787 Dreamliner

This case will examine the complex challenges of a global business which must maintain healthy communications with customers, investors, and suppliers. The Boeing 787 Dreamliner is by most accounts a success story of modern innovation, yet its production delays present a unique challenge for a corporate communication officer.
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