The In-Demand Marketing Agency How to Use Public Speaking to Become an Agency of Choice
Want great clients coming to you at your marketing agency, instead of having to chase after them? This book is for you! When you share useful advice from on-stage, the audience sees you as a helpful, authoritative marketing expert-not as a salesperson. In this book, you'll learn where to find places to speak, how to create a talk that audiences will love, what you can do to stand out from other speakers, how to improve your chances of getting follow-on business, and more. Don't have lots of time to read? This book is short, to the point, and designed to be readable in 1-2 sittings. Yet it's organized to make it a helpful reference in the future, as you build your speaking platform. The advice is based on author Karl Sakas' experience as a speaker for nearly 20 years, as an advisor to clients using speaking to build their digital marketing agencies, and as someone who books speakers for a large marketing association.