Creative Selection
Ambitious
Compelling
Timeless

Creative Selection Inside Apple's Design Process During the Golden Age of Steve Jobs

Ken Kocienda2018
From 2001 to 2017 Ken Kocienda was a software engineer and designer at Apple. In Creative Selection he gives his personal account of what it was like to work at Apple during the last few years of the Steve Jobs era--from demo-ing products for Steve Jobs, to helping create software for products like the iPhone, the iPad, and WebKit, the most popular software in the world for browsing the web. Throughout, Kocienda shares the principles he and his colleagues used at Apple to do their best, most innovative work and to make great products, including the demo-driven iterative creative selection method used for turning ideas into finished work. The book is an inside look at how a group of software engineers and designers made world-changing products the Apple way.Creative Selection is about making great products and Ken's experiences trying to make them. During his fifteen years at Apple, the effort to make great products was all he thought about and cared about. Software was his piece in the product puzzle. He developed user interface concepts and prototypes which made the most of new hardware features, he wrote heaps of computer code to make it all go, and he worked with other programmers and designers to create bug-free software which shipped on schedule, as they all tried to make products which would surprise and delight the people who were eagerly waiting the unveiling of the next great thing. Apple was the perfect company for Ken, and his timing was great. He got in on the ground floor of some cool projects, including: the iPhone, the iPad, the Safari web browser, and more. The book is a collection of Ken's stories and thoughts about how they made these products--the light bulbs clicking on over people's heads, the long struggles to solve seemingly insoluble problems, the pleas for help, the brilliant people, the moments of confusion, the demo reviews, the methodical work, the never-ending demands to do better, and finally, the success of making products which people everywhere use every day to express themselves through words and pictures, communicate with their loved ones, and interact with the world.
Sign up to use

Reviews

Photo of James Bedford
James Bedford@james
4 stars
Nov 1, 2022
Timeless
Ambitious
Compelling
Photo of Josh Clement
Josh Clement@joshclement
3 stars
Mar 16, 2022
Photo of Luke Kanies
Luke Kanies@lak
4 stars
Dec 4, 2021
Photo of Palash Karia
Palash Karia@plsh
4 stars
Jul 31, 2021
Photo of Tyler Jefford
Tyler Jefford@tjefford
5 stars
Jun 10, 2021
Photo of Michael Camilleri
Michael Camilleri@pyrmont
5 stars
Jun 10, 2021
Photo of Imran
Imran@imranashraf
4.5 stars
Sep 12, 2022
Photo of Guy Moorhouse
Guy Moorhouse@futurefabric
4 stars
Aug 12, 2022
Photo of Zak
Zak@zakman
5 stars
Jul 13, 2022
Photo of Jürgen Schweizer
Jürgen Schweizer@t3rtium
5 stars
Dec 9, 2021
Photo of Sanjay Krishna
Sanjay Krishna @sjaykh
4 stars
Nov 22, 2022
Photo of Tiffany
Tiffany@scientiffic
4 stars
Sep 26, 2022
Photo of Matthew Jackson
Matthew Jackson@matthewbeta
4 stars
Aug 24, 2022
Photo of Harry Marr
Harry Marr@hmarr
4 stars
Aug 22, 2022
Photo of Jon Dubielzyk
Jon Dubielzyk@dubielzyk
5 stars
Aug 15, 2022
Photo of Sachit Bhat
Sachit Bhat@sachitbhat
5 stars
Aug 15, 2022
Photo of Jon Noronha
Jon Noronha@thatsjonsense
4 stars
Aug 12, 2022
Photo of Felix Jamestin
Felix Jamestin@felixjamestin
5 stars
Aug 9, 2022
Photo of Ryan Merrill
Ryan Merrill@procload
4 stars
May 13, 2022
Photo of Ahmed Galal
Ahmed Galal@ag
4 stars
Apr 20, 2022
Photo of Jakob Hultman
Jakob Hultman@raekob
4 stars
Apr 6, 2022
Photo of Chris Herrmann
Chris Herrmann@christopheralan
4 stars
Mar 12, 2022
Photo of Stewart Scott
Stewart Scott@stewart
4 stars
Feb 14, 2022
Photo of Daniel Klopper
Daniel Klopper@betraydan
4 stars
Jan 13, 2022