Collaborative Lear Book

This handbook is designed to provide you with ideas to bring introductory marketing to life in the classroom. Each short interactive exercise is tied (by section name and page number) to specific material in Boone and Kurtz CONTEMPORARY MARKETING 2006. Based on your needs, you could use them in each class period or sprinkle them occasionally through the term; we encourage you to cherry-pick the ones that would be most effective in your classroom.