Larry D. Kelley, Kim Sheehan
Advertising Strategy
A 360 Degree Brand Approach

Advertising Strategy A 360 Degree Brand Approach

"Advertising strategy : a 360 degree brand approach provides a comprehensive approach to all the factors in crafting a successful advertising strategy. Filled with current brand examples, the entire book is devoted to strategy, with an emphasis on 'how to do it' as opposed to 'what it is.'"--Back cover.
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