Can I Change Your Mind? The Craft and Art of Persuasive Writing

This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about-and that's saying a great deal. -Jeremy Bullmore, columnist for Campaign, Management Today, and the Guardian We all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done-whether the end product is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty e-mail to your boss. Lindsay Camp has been a freelance writer for over twenty years. He began his career at J Walter Thompson, one of the United Kingdom's largest advertising agencies. He has been invited three times to judge the Writing for Design category in the D&AD Global Awards, the advertising and design industry's Oscars.