The Message Matters

The Message Matters The Economy and Presidential Campaigns

Lynn Vavreck2009
Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.
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Reviews

Photo of Arnav Shah
Arnav Shah@arnavshah
5 stars
Feb 16, 2022