Believe Me Why Your Vision, Brand, and Leadership Need a Bigger Story

f you're an innovator or change-maker, this book sheds new light on how to shift perceptions and get others to believe in what you're doing. BELIEVE ME introduces you to 15 storytelling axioms that will change how you think about your work. Axioms like: People don't really buy your product, solution, or idea, they buy the stories that are attached to it. Each axiom is supported by examples and inspired quotes from recognized luminaries, including Barack Obama, Gloria Steinem, Seth Godin, Tom Peters, and Joseph Campbell.