Best Customers Demographics of Consumer Demand

"Best Customers: Demographics of Consumer Demand" is a unique look at how changing demographics are reshaping the consumer marketplace. It reveals the best (who spends the most) and biggest (who controls market share) customers for over 300 of products and services, thus alerting researchers to potential booms and busts in the years ahead. Based on data from the Bureau of Labor Statistics' Consumer Expenditure Survey, "Best Customers" analyzes household spending by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder. "Best Customers" is divided into 21 chapters, arranged alphabetically, with each chapter focusing on a major spending category. Within each chapter, individual products and services are arranged alphabetically. The chapters are: alcoholic beverages, apparel, computers, education, entertainment, financial products and services, household furnishings, gifts to non-household members, groceries, health care, household services, housekeeping supplies, personal care products and services, reading material, restaurants and carry-outs, shelter and utilities, telephone, tobacco, transportation, travel, and utilities.