Name: Street Smarts
Rating: 4.5 (2 reviews)
ISBN: 9781591843207

Bo Burlingham

Norm Brodsky

A veteran company-builder offers practical advice for solving the everyday problems of starting and running a new business and tips for recognizing the opportunities that will ultimately make it successful.

An All-Purpose Tool Kit for Entrepreneurs

Street Smarts

Jimmy Cerone

"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

Street Smarts An All-Purpose Tool Kit for Entrepreneurs

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