Cass R. Sunstein

Richard H. Thaler

"Every day we make choices--about food and other purchases, financial investments, our children's health and education, even the causes we champion or the planet itself. Unfortunately, we often choose poorly. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nudge shows how sensible "choice architecture" can help us to overcome the biases that lead to bad decisions and nudge us toward the best decisions for ourselves, our families, and our society"--

The Final Edition

Nudge

Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike.This is one of the most engaging, provocative and important books you will ever read.

Improving Decisions about Health, Wealth and Happiness

Ayesha ahmed

When I began reading this book it had so many experiments and examples from another book which I have read, so, for a second I thought I was re-reading a book that I have already read (turns out I wasn't)... I recommend this book to people who are all about facts and business or someone who's up for learning something new (but very logical). Whereas for me, I did not really enjoy reading it since I have read something very similar and the examples were very blunt. I could not even finish the book as I decided that I might find it interesting to read or even crucial some other time, not anytime soon though.

Nudge – so heißt die Formel, mit der man andere dazu bewegt, die richtigen Entscheidungen zu treffen. Denn Menschen verhalten sich von Natur aus nicht rational. Nur mit einer Portion List können sie dazu gebracht werden, vernünftig zu handeln. Aber wie schafft man das, ohne sie zu bevormunden? Wie erreicht man zum Beispiel, dass sie sich um ihre Altervorsorge kümmern, umweltbewusst leben oder sich gesund ernähren? Darauf gibt Nudge die Antwort. Das Konzept hat bereits viele Entscheidungsträger überzeugt, darunter US-Präsident Barack Obama. Anschaulich und unterhaltsam präsentieren der Wirtschaftsnobelpreisträger Richard Thaler und Cass Sunstein einen neuen Ansatz der Verhaltensökonomie, der schon heute das Denken und Handeln in Politik und Wirtschaft prägt.

Wie man kluge Entscheidungen anstößt

Re-read after 10 years and interesting to see how many of the concepts are now very commonplace. 

Mhairi Ramsay

Brilliant book, the whole concept of choice architecture and the details and examples of it are amazing. I consider it a must read for any designer.

I give the concept content piece 5 stars. My lower rating of the book is due to the lengthy (from my PoV) unnecessary examples that fills up half the book. Felt a lot like repetition.

Ahmed Kamal Ali

Brilliant book, the whole concept of choice architecture and the details and examples of it are amazing. I consider it a must read for any designer.

I give the concept content piece 5 stars. My lower rating of the book is due to the lengthy (from my PoV) unnecessary examples that fills up half the book. Felt a lot like repetition.

Beau

Definitely a strong 3.5 opposed to a straight 3. I found the concept of 'nudges', the act of architecturally manipulating options in favour of positive behavioural change (both at the personal and community based level) to be quite fascinating. The term used to define people who make these institutions and options, 'choice architects', is something I'd like to do more reading on as it's a skill most folks could harness from a capability point of view, and introduce into their line of work and study. At times I thought there was a glaze of unnecessary academic vernacular throughout the book, which distances readers who aren't firmly established in the authors' respective field of study. This caused the flow to be quite disrupted. Beyond that though, it was a fantastic read!

Keven Wang

Still good. If you have read the 2008 book. I personally do not see a reason to get the “final edition “

An updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their lives

The Gentle Way to Improve Decisions

Colin Das

A fun behavioral psychology book from economists out of University of Chicago. 

I enjoyed the experiment with a neighborhood advertising for households to switch to solar power. Instead of "it saves the planet" or "it's cheaper", the most convincing ad (which caused people to actually switch) was "your neighbors are doing it".

Lucas Coelho

This book is a good summary of why and how we as humans react and make decisions (most of times, poor decisions). 

I was expecting this book to be a bit more on practical answers to how to improve yourself, but it does not give you the answers straight, mostly because maybe answers are not appropriate here. 

Recommend!

Nudge The Final Edition

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