April Dunford

You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.

How to Nail Product Positioning So Customers Get It, Buy It, Love It

Obviously Awesome

Simple, yet effective and useful. Goes to the point and brings pragmatic examples to life via examples the author has directly been involved in. 

Cristian Garcia

Felt more like a sales strategy for Aprils other offerings, but the ideas are all sound nevertheless

Julian Paul

offers a practical, step-by-step approach to product positioning. However, the lack of emphasis on customer interviews and concrete data to support claims leaves a gap. While it excels in strategy, it falls short in addressing users' specific needs.

Luis Benitez

This book it’s a must for everyone that wants to star a business. Brings a lot of clarity around the usually confusing topic of positioning 

Hooman Askari

Ivaylo Durmonski

Product positioning seems easy only to people who have never done it before. Fortunately, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It exists. This is the go-to book for crafting a well-established concept for your products.

April Dunford is considered the leading expert in product positioning. She spent most of her career working with startups and firms to find the best approach to present their products in the best possible light in front of the right audience. The systematic approach and the absence of fluff in her book are proof that she knows what she’s doing.

If you’re spending a lot of dollars on marketing but if you’re not seeing a lot of returns. Or, if you’re receiving a lot of inquiries from potential buyers but these usually end up not buying, this book will show you how to make the market work for you instead of against you.

Making your product easy to get by prospects should be your main goal when creating something. And Obviously Awesome aims to make your product obvious in the minds of your customers.

The key takeaway?

The way you think about your product plays a huge role in the actual product development. If you think of your product as a cake, your future choices will be related to this concept. In contrast, if you think of your product as a muffin, you’ll have a completely different approach. That’s why first, figure out what you’re creating, and how would you like it to evolve before you waste time and resources creating something you will end up not wanting – nor your customers.

Read my full summary:
https://durmonski.com/book-summaries/...

Ilia Markov

One of the best business books I've read in the last few years. An absolute must-read for anyone working in tech.

Obviously Awesome How to Nail Product Positioning So Customers Get It, Buy It, Love It

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