Summary of Building a Story Brand Clarify Your Message So Customers Will Listen by Donald Miller

BUILDING A STORY BRAND: Clarify Your Message So Customers Will Listen by Donald Miller Building a StoryBrand is a practical guide to effectively marketing your company or product. By showing the power of a seven-part story-telling framework, these blinks help you and your company create a clear message that no customer will ignore.We all like a good story. From the recitation of epic poems in Homer's time to the modern-day binge-worthy web series, stories have always played a central role in human life. And whether you prefer novels or serialized podcasts, blockbusters or flash fiction, it's more than likely that stories have, to some extent, shaped the person you are today. So how can you harness the power of stories if, say, you're trying to sell a product? Well, that's what you're about to learn. By teaching you how to create your very own StoryBrand, these summaries not only help you stand out amid the competition, they also show you how to forge a meaningful relationship with your customers - and how to situate your product so that it'll be nigh on impossible to resist. You'll also learn: Why your company is never the main character; How to make a problem into a villain; and Why it's worse to lose money than to win it