Otl Aicher's Isny How a German Town Defied the Postcard Mentality

Otl Aicher?s idea for Isny was to create something unlike any other in the region: no typical colour photography of mountains, cows and farmhouses. In fact, no colour at all. He called it the?antithesis of the postcard mentality.?0With stops at the Ulm School and Aicher?s former studio in Rotis, this book delves into how this Alpine town shed photography of its postcard-perfect landscapes in favour of presenting itself through a modernist ideal: stark, reductive and entirely black and white.