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Paul F. Lazarsfeld, Bernard Berelson, Hazel Gaudet
The People's Choice
How the Voter Makes Up His Mind in a Presidential Campaign

The People's Choice How the Voter Makes Up His Mind in a Presidential Campaign

Paul F. Lazarsfeld, Bernard Berelson, Hazel Gaudet — 1968
Examines how the voter makes up their mind in a presidential election. Also looks at the social and ideological differences between republicans and democrats during the early 1900's and who participates in elections.
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