Ryan Holiday

Explores how some works and artists achieve longevity when most disappear after initial success.

The Art of Making and Marketing Work that Lasts

Perennial Seller

En av de beste bøkene jeg har lest i år

Eddie

Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they don't go viral? Enter Ryan Holiday and his concept of the Perennial Seller, products that exist in every creative industry, timeless, dependable resources and unsung money-makers, increasing in value over time and outlasting and outstretching the competition. Holiday shows us that creating a classic doesn't have to be a fluke or just a matter of luck. In The Perennial Seller he takes us back to the first principles of the models and thinking that underpin the creation of something built to last. Featuring interviews with some of the world's greatest entrepreneurs and creatives and grounded in a deep study of the classics from every genre, the book shares a mindset and approach we can all adopt to make and market a classic work. Whether you have a book or a business, a song or the next great screenplay, Holiday reveals the recipe for perennial success.

Making and Marketing Work that Lasts

Charlotte Dann

How has it taken me so long to read this? Ryan Holiday’s ‘The Obstacle Is The Way’ has become my bible on how to approach life. I didn’t think he’d be able to produce another book that so shook me to my core, but wow. He teeters on being contradictory every now and then, but overall this was extremely inspiring with lots of practical advice.

Nick Gracilla

Reading this is what I imagine descending into Dante’s hell must be like: not too bad at the start, but filled with squirm and demons towards the end. The question is a great one—what makes a perennial seller, sell? Initial chapters on the creative process dovetail well with great writers in the field: creating value and quality is hard, so crack down and do it. As it moves to positioning, it weakens, but only slightly, until the reader finds him/herself in the Marketing and Platform chapters, reading titles like “The Art Of Newsjacking” and “Marketing Can’t Stop. The Work Can’t top. The Hustle Can’t Stop. it Must Go On and On,” trying to avoid getting too demon filthy. I learned a good bit about product marketing, positioning, and the value of an editor. Recommended, but with reservations.

Perennial Seller The Art of Making and Marketing Work that Lasts

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