Indi Young

Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.

For Collaboration and Creativity in Your Work

Practical Empathy

"Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully." --Back cover.

Joshua Line

For all the naysayers, the thinking style approach to capturing reasoning, reactions and guiding principles through active listening and cognitive empathy is a game changer! We will rue the day we stuffed so much pap and fluff into our personas!

Peter Polgar

The core message of this book is to listen to others. It offers a methods that helps in listening: building the empathy, that may lead to better decisions (applying empathy). On it's core it's unguided talk, keeping yourself from reactions, emptying your mind, and listening to reactions, reasoning and guiding principles. So not for example opinions or facts. When working with this quotes the key is to make summaries, actions followed by brief information that captures the specific intent of the talker. These can be written lightweight, just after the session. Working with these summaries results in patterns that can be used for specific purposes. Such understanding, the summaries can be built up across years, since these qualities of people don't really change (like for example product usage patterns change).

Practical Empathy For Collaboration and Creativity in Your Work

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