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Radical Innovation

Radical Innovation How Mature Companies Can Outsmart Upstarts

Robert W. Veryzer, Jr., Gina Colarelli O'Connor, Lois S. Peters, Mark P. Rice, Richard Leifer, Rice Mark P, Christopher M. McDermott — 2000
Based on evidence from a five-year, real time study of twelve radical innovation projects within ten major corporations - including General Electric, IBM, Nortel Networks, DuPont, and Texas Instruments - this book addresses seven managerial challenges large companies face in creating and sustaining radical innovation.
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