Getting the Word Out in the Fight to Save the Earth

According to the author, environmentalists have not been sufficiently savvy about communicating their message. This field guide and instruction manual for activists, philanthropists, and organizers discusses how to recruit members and donors through the mail; how to communicate with your constituents to keep them involved, active, and renewing; how to publicize your cause; and how to obtain major gifts. Paper edition (unseen), $24.95. Annotation copyright by Book News, Inc., Portland, OR