Riding the Black Ship

Riding the Black Ship Japan and Tokyo Disneyland

Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the "company manual." By looking at how Tokyo Disneyland is experienced by employees, management, and visitors, Aviad Raz shows that rather than being an agent of Americanization, Tokyo Disneyland is a simulated "America" showcased by and for the Japanese. It is an "America" with a Japanese meaning.
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