Rise and Grind Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life

John has never been a stranger to hard work. As a young man he started a hip-hop inspired fashion brand on the streets of Queens, New York, with a $40 budget; today his brand, FUBU, has over $6 billion in sales. The truth, he says, is that if you want to get and stay ahead, you need to put in the work. You need to outthink, outhustle, and outperform everyone around you. You've got to rise and grind every day. Here John shares the habits and mind-set that empower him, letting us in on how he makes the most of his 24/7. And he opens up about his recent cancer scare and how it fuels him to continue to challenge himself.