Eco Media

EcoMeida sets out to understand the ways ecological concerns are mediated through popular film and television. In case studies of Japanese animation, wildlife documentary, TV drama and Hollywood and art house cinema, Sean Cubitt traces the conflicted working of the popular imagination of global warming, eco-terrorism, bio-security, genetic modification, environmental ethics and our fraught relationships with animals. Drawing on the work of Habermas, Flusser, Luhmann and Latour among many others, Cubitt argues that, far from distorting the truth or closing down relationship between us and our environments, the technological media are integral to communication between humans and the green world.