Words that Change Minds The 14 Patterns for Mastering the Language of Influence

Words that Change Minds is based on the Language and Behavior Profile® (LAB Profile® for short) - a powerful tool which illustrates the link between language and behavior. The LAB Profile® will enable you to understand from someone's language in everyday conversation, how they will behave in a given situation. You will learn how to customize your language for specific people and groups to trigger motivation and even change people's minds.