Start & Run Your Own Record Label Winning Marketing Strategies for Today's Music Industry

Start and Run Your Own Record Label is a comprehensive guidebook to building your own record business in the often treacherous and highly competitive world of independent record labels. Written from the perspective of an industry insider who started and ran her own label, this revised and expanded edition of a backlist bestseller has been updated to reflect recent changes in the music industry, incoporating changes in digital sales and marketing and exploring the current avenues of Internet networking and online revenue streams. Topics that are added include working social networking sites such as MySpace and Facebook; creating and marketing videos for YouTube, selling ringtones online; marketing through blogs and podcasts; and much more. The author has compiled new interviews with current industry professionals and artists--such as Daniel Glass, founder of Glassnote Entertainment; Jeff Price, founder of Tunecore; and Rev Moose, Editor-in-Chief and VP of CMJ--for the most up-to-date, authoritative, and practical guidebook out there.