John Warrillow

"How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warrillow, the acclaimed author of Built to Sell, offers a blueprint for winning subscribers for any kind of business. He explains, for instance, - The nine different subscription models and how to apply each in your business. - How Dollar Shave Club turned shaving into a subscription. - The secret psychology of selling a subscription. - The eight reasons why customers stop subscribing. Whether business owners want to transform their entire model into a recurring revenue engine orjust pick up an extra 5 percent of automatic sales, they will find great insights and examples in Warrillow's book"--

Creating a Subscription Business in Any Industry

The Automatic Customer

Arturo Hernández

General review of the origins, main features, possible flaws, details and potential of the subscription business model. It’s a short read but it points out key elements of the system. Will definitely come back to follow-up on some of those highlights.

Elli Izo

A 4.5/5 read, actually. Warrillow sprinkled in just about enough evidence and studies to make a strong case for his points. Not too dissimilar to Ask (R. Levesque), this one sure stood out as a solid package filled with highly constructive advice. I couldn't quite manage to put it down and the only times I did, I was drafting pricing strategies and other formulae just to test out some ideas sparked by the author. 

I'd recommend it to anyone currently active in the e-commerce space for its valuable info/reasoning/proven ideas on optimising recurring revenues as well as minimising stresses relating to typical operations of businesses online.

In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribers The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you're in - is finding and keeping automatic customers. These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business. Subscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon. 'Read, apply and watch your bank deposits grow every month' Chris Guillebeau, bestselling author of The $100 Startup 'If you have a business, or are thinking about starting one, this book will be the best investment you've ever made' Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish Big John Warrillow, the author of Built to Sell, is the founder of The Value Builder SystemTM where advisors help company owners increase the value of their business. Previously, he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist, he lives in Toronto.

The Automatic Customer Creating a Subscription Business in Any Industry

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