David Travis

Philip Hodgson

Discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience

How to Observe Users, Influence Design, and Shape Business Strategy

Think Like a UX Researcher

I’m a student of UX Design currently doing my Masters and this has been the book that has taught me the most about Ux research. Every single detail including organisations and stakeholders are considered here and just blew my mind away. I feel so much ready for my first internship and I can’t wait to use these concepts. Definitely will be reading once more. 10/10 would recommend.

Think Like a UX Researcher How to Observe Users, Influence Design, and Shape Business Strategy

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