50 Golden Rules Graphic Design

50 Golden Rules: Graphic Design explores the principles, expectations and practices of some of the world's most influential graphic designers. This book reveals the reasoning graphic designers use to inform the fruits of their occupation by defining a collection of fifty golden rules that some of the most brilliant minds in design follow. Essentially, this text declares why virtuoso designers do the things they do. Quotes from distinguished design masters throughout history such as Saul Bass, Otl Aicher and Paul Rand to name a few, serve as the necessary evidence to support these assertions. Diagrams, explanations and examples are used throughout to discuss all the essential principles from composition and process to specialist areas such as typography. An essential read for all design enthusiasts.