Handbook of Marketing Scales Multi-Item Measures for Marketing and Consumer Behavior Research

William O. Bearden, Richard G. Netemeyer, Bearden William, William A. Bearden, Association for Consumer Research (U.S.) — 1999

A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.