Worlds Apart Modernity Through the Prism of the Local

Through detailed ethnographic examples, in regions such as West Africa, Hawaii, Australia, Belize and Egypt, they show precisely how global institutions, including capitalism and mass consumption, are manifested in local contexts. Their work exemplifies the role of anthropologists in this area and provides a model for future anthropological research. It also shows that an ethnographic approach will be invaluable to emerging discipline, such as cultural studies and media studies.