Strategy, Structure, and Performance of MNCs in China

China is the largest emerging market in the world, yet Western MNCs have invested significantly less there than their Asian MNC counterparts. Luo systematically compares Western and Asian investment strategies and their performance in the China market and finds lessons that Westerners must heed. He also reviews and analyzes new economic and regulatory environments (e.g., WTO) in China and their potential effect on all foreign investors. Clearly written and readable by anyone reasonably familiar with matters of world trade and investment, the book illustrates its points with case studies drawn from Luo's own research and is difficult to find elsewhere. The result is a needed contribution to the literature on international investment in the China market, primarily for upper level executives and scholars specializing in emerging markets and international business.