Name: Dana Kraft's review of Small Giants by Bo Burlingham
Item: Small Giants
Rating: 3
Author: Dana Kraft

Bo Burlingham

Profiles fourteen companies that have achieved high levels of success by focusing on the quality of their products and services, rather than their bottom-line profits, in a guide for small businesses that reveals how to earn consistent revenues by becoming purpose-driven. Reprint. 50,000 first printing.

Companies That Choose to Be Great Instead of Big

Small Giants

Nicklas Jarnesjö

Dana Kraft

Mildly interesting if only to challenge yourself to think of ways to keep your business interesting and profitable other than by getting bigger.

How maverick companies have passed up the growth treadmill — and focused on greatness instead. It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, including the world-famous Zingerman’s Deli of Ann Arbor. Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.

Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition

Anna Loverus

It's widely accepted in business that great companies grow their revenues and profits year after year - but bigger is not necessarily better. In Small Giants, journalist Bo Burlingham takes us deep inside fourteen remarkable privately held companies, from a brewery to a record label, that chose a different path to success. These organizations quietly rejected the pressure of endless growth, deciding to focus more on satisfying business goals - being the best at what they do, creating a stimulating place to work, providing perfect customer service and making important contributions to their communities. But what are the magic ingredients that make these companies unique? Why and how does their approach work in such widely varying industries? And what lessons can we learn from them? A fresh, inspirational guide to business strategy, Small Giants will help any entrepeneur consider new directions to make their company great.

Nicklas Jarnesjö &
Small Giants by Bo Burlingham

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Nicklas Jarnesjö &Small Giants by Bo Burlingham

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Join the club

Nicklas Jarnesjö &
Small Giants by Bo Burlingham