Name: Julian Paul's review of Zag by Marty Neumeier
Item: Zag
Rating: 4.5
Author: Julian Paul

Marty Neumeier

In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.

The Number-one Strategy of High-performance Brands : a Whiteboard Overview

Shahin F

Julian Paul

Faheem Kajee

I didn't find anything memorable or exceptional about this book.

Suso

Marcus Lacerda

Gabriel Mendonca

Daniel Voicu

Daniel Figueiredo

Stanley Wood

Andrew Mullins

Maxwel Quintão

Nota del autor Introducción El gran acelerón La verdadera competencia es la saturación Lucha entre marcas La nueva definición de marca Rosser Reeves acertó en uno de tres El problema de la publicidad No ofrezcas más, ofrece distinto Dispara hacia donde no están La dinámica de lo bueno y lo diferente Busca el espacio en blanco Descubre un estado de necesidad Busca un desfile...

Cómo superar a tus competidores mediante la diferenciación radical de tu marca

Benjamin Snipes

Sebastian Rodriguez

Andreas Holmer

Pete Petrash

Shahin F &
Zag by Marty Neumeier

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Shahin F &Zag by Marty Neumeier

Reviews

Join the club

Shahin F &
Zag by Marty Neumeier