Name: Patrick Arminio's review of Designing for Behavior Change by Stephen Wendel
Item: Designing for Behavior Change
Rating: 5
Author: Patrick Arminio

Stephen Wendel

Designers and managers hope their products become essential for users--integrated into their lives like Instagram, Lyft, and others have become. Such deep integration into people's lives isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science--research that supports many products--to help your users achieve their goals. In this updated edition, Stephen Wendel, Head of Behavioral Science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Learn the three main strategies to help people change behavior Identify behaviors your target audience seeks to change--and obstacles that stand in their way Develop effective designs that are enjoyable to use Measure your product's impact and learn ways to improve it Combine behavioral science with data science, using data analysis to pinpoint problems and test potential solutions

Applying Psychology and Behavioral Economics

Designing for Behavior Change

Tommy Sal

Explains the process of applying behavioral economics and psychology to the development of products designed to help people make positive changes in behavior.

Patrick Arminio

Amazing book, if you're building a product or you want to build something read this.
Even if you're not building behaviour changing things it's still worth a read.
Chapter 12-14 are probably the most interesting ones in terms of building a product (the psychology stuff behind the other chapter is interesting as well, of course).

Tommy Sal &
Designing for Behavior Change by Stephen Wendel

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Tommy Sal &Designing for Behavior Change by Stephen Wendel

Reviews

Join the club

Tommy Sal &
Designing for Behavior Change by Stephen Wendel