Pushing Cool

Pushing Cool Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette

Keith Wailoo2021
Prologue: Pushers in the city of my youth -- Introduction -- The crooked man: influence, exploitation, and menthol's expanding web -- Selling the menthol sensation -- For people susceptible to cancer anxiety -- Building a black franchise -- Urban hustles and suburban dreams -- Uptown's aftertaste.
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