The Medium is the Massage An Inventory of Effects

First published in 1967, this text is now more relevant than ever, as McLuhan's foresights about the impact of new media is actualized at unprecedented speeds via the Internet. It portrays technologies as an extension of man, illustrating how our senses are massaged and our perceptions altered as these devices become integral parts of our lives. The combination of artistic images, graphics and incisive statements create a representative work that not only explains human absorption of media, but visually diagrams it for the reader.