Masters of Scale Surprising Truths from the World's Most Successful Entrepreneurs

** spoiler alert ** Rapid decisions are what's needs to be done if you're want to survive ever changing fast paced market ≥You don't need a particular degree or skills to thrive as an entrepreneur; you need the correct mentality. ≥When you cultivate loyalty among a small number of endorsers, you create a narrow but deep wedge that serves as a firm foundation for growth. ≥This poses an almost Zen-like riddle for entrepreneurs: The first step to scale is to renounce your desire to scale. ≥An idea is at its most vulnerable in its infancy. ≥Sometimes, like a rose from concrete, a tremendous idea emerges from adversity. Simply put, resistance generates friction, which causes sparks. ≥It’s better to have one hundred users who love you than a million users who just kind of like you. ≥Great entrepreneurs understand that not every idea will succeed. However, even if your initial concept doesn't take off, it can simply put you on the path to your next big idea. ≥The idea of the lone genius is one of the most pervasive and detrimental fallacies in business today. We tend to tell heroic stories about creativity, a narrative about a single inventor: the creator, the founder. A genius comes up with a brilliant idea, and everyone else is in charge of putting the plan into action. Then everyone waits for the genius to come up with another brilliant idea. ≥Big ideas are often based on formative experiences from your past. You never know exactly what parts of your past will come together to complete that puzzle and be a product that you want to build for the world. ≥When you're beginning a business, the first individuals you recruit aren't simply employees; they're also your cultural co-founders. Their abilities and competencies will decide what your firm can achieve and who it can be. Those initial workers determine the DNA of your firm, as well as its culture. ≥If you're the creator of a company, you're like a master distiller, in charge of selecting the perfect balance of ingredients to expand your business and hiring the people who make up the soul of your culture. ≥It is nice to have the right people on your bus, but it is even more critical to keep the wrong people off your bus. ≥There's also a role for active decision-making in a company's organizational culture. They educate you to make quick judgments over and over again in aviation: Decide. Decide. Decide. It's preferable to make a choice and then live with the consequences ≥To gain quick feedback, be willing to regularly share your faulty work-in-progress with the outside world from early on. ≥Many leaders have learned that the best way to get to know their customers is to listen to them: 1. Conduct a survey. 2. Hold focus groups with them. 3. Examine their online reviews, social media posts, and incoming emails. ≥It's simple to destroy a failing product; it's considerably more difficult to terminate one that has the potential to scale. ≥I believe you’re not just responsible for scaling your world-changing idea. You’re also responsible for stewarding its development and wider use. ≥• Recognize that business conditions are constantly shifting. • Start quickly, but don't overwork yourself. • Rapid decision-making is essential for rapid growth. • Allow the flames to burn. When running a fast-growing business, you must keep pushing forward. • Ensure there is enough money left over to cover a Plan B and try new things. • Consider an investor to be a later-stage co-founder — someone who knows you and your company's mission.

less of a book experience, more of a curation of notes and summaries put together. great advise, but felt like listening to a podcast, not a book.