After reading the Uglies series by Scott Westerfeld, I was excited to read something else he'd written. So Yesterday is about a Trendsetter named Hunter Braque. He lives his life finding the next big thing, the next thing that will make him "cool". He becomes friends with a Innovator named Jen and from then on they go on this wild ride to find Hunter's boss, whose gone missing and not get caught by the Anti-Client. All in all this was a thrill ride of a story. Like the Uglies series, So Yesterday was another fictional look into consumerism and trends. I love that Westerfeld's writing is geared towards someone with a mind and isn't just some brainless garbage. While being a great story, this book really makes you think about why you wear what you wear and why fashion is the way that it is. I definitely recommend this book to current fans of Scott Westerfeld and those reading his works for the first time who like to look outside the box.

Interesting look at popular culture and advertising.