This book is the first monograph dedicated to the designer Rolf Müller who is known above all for his design of the visual identity of the Munich Olympic Games in 1972. On the basis of selected projects, the book attempts to retrace the mentality and methods of his design: For nearly four decades, the firm developed corporate identities, books, magazines and signage systems at the highest level. As a storyteller and system designer, Rolf Müller has left a mark on international design history with his work.